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EDHEC Business School MSc in Marketing Management

EDHEC Business School version PDF

Strategic-Retail Management:

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 This course aims to make you acquainted with global retailers’ strategic and managerial decisions and the impact of those decisions on economic results. Based on real cases, it focuses on product category diversification, channel and retail management, distribution strategy, multi-channel management, traffic management, retail image and communication, and e-retailing.

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