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EDHEC Business School MSc in Marketing Management

EDHEC Business School version PDF

Strategic Brand Management:


This course aims to make you aware of the brand value and its importance in the capital of the company. It emphasizes the importance of renovation and innovation in brand management (illustrated by the SEB study case). It also develops key concepts in brand management such as brand architecture, brand launching, brand portfolio management, co- branding, licensing, sponsoring etc. This course is developed in cooperation with ENSAM Lille engineering school. You, business students, and engineers will work together on a study case given by our corporate sponsor Group SEB.
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