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EDHEC Business School MSc in Marketing Management

EDHEC Business School version PDF

Integrated Marketing Communication:


The first of the course is to help you understand the importance of planned, integrated communication in a marketing context. The second one is to develop your skills in defining and implementing integrated marketing communication strategies in a variety of industrial and national contexts. You will learn to appreciate the variety and scope of marketing communication objectives; to explain the use of promotional tools in the communication process; to identify the factors and constraints influencing the mix of communications tools that an organization uses, to outline the steps in developing effective, and integrated marketing communications, and; to define the main methods by which communications budgets are set.

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