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EDHEC Business School MSc in Marketing Management

EDHEC Business School version PDF

Consumer-Centred Marketing:


This course teaches you how to analyse consumer insights and implement market-driven and market-driving strategies. Innovation is the motor of future business and investment opportunities. At the forefront of all economic activity lies innovation (and its supporting mechanisms): technology, new ideas, new ways of doing things and novel ways of experimenting with lifestyles. This course, co-created with our corporate sponsor Unilever, will unleash your creative skills by learning the last innovation techniques linked with clearly defined consumer insights.
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