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Master of Science in Marketing Management

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Programme - MSc in Marketing Management

structure

The EDHEC Business School Master of Science programmes are one-year full-time programmes taught in English. Each programme is worth 75 ECTS credits.

  • 10 Concentration Courses
  • 4 specialised workshops (60 H)
  • Talent Identification & Career Development (TI&CD) (40 H)
  • A 3/6-month internship/work placement
  • Master's Thesis

The curriculum has three essential dimensions

  • Advanced Marketing Techniques
Customer Relationship Management, Supply Chain Management, E-Commerce.

  • Professional Orientation
Product Manager, Marketing Manager, Research Specialist, Point of Sale Manager, Sales Manager, Buyer, Data-Base Management, Supply Chain Manager.

  • Market Analysis
Luxury Products, Services.

Core Modules





















Specialised workshops


  • Research Methodology and problem solving
  • Business Ethics for consultants
  • Strategic Leadership
  • Speaking Business numbers

TI&CD

TI&CDA real talent revolution is taking place at EDHEC. Inspired by corporate best practice, the programme offers students valuable insight in their potential and developmental areas as well as exceptional grounding for successful careers.

3-6 month internship

in France or abroad...
The internship is required to provide participants with the opportunity to apply the theoretical course contents and to carry out a professional project in their chosen field of specialisation in order to further develop their acquired management skills.

Master's Thesis

The thesis must integrate pertinent conceptual and theoretical elements and make use of a rigorous methodology to address issues relevant to the field of specialisation. A methodological seminar prepares participants to carry out this applied research.

CVs of professors in this programme:


A few visiting professors teaching in this programme:

Pr Alexandra Campbel, PhD
Schulich School of Business, Canada

Philippe Mihailovich
Brand Development Advisor, Leading brands

Written by
Date of update February 9, 2010

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