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Master of Science in Marketing Management

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MSc in Marketing Management - Study Marketing in Europe

EMPLOYMENT


Leading names employ this year's MSc in Marketing students: Cartier, L'Oreal, Louis Vuitton, Adidas...

Class of 2007: where are they now?



5 GOOD REASONS TO CHOOSE EDHEC'S
MASTER IN MARKETING MANAGEMENT


  • Programme curriculum allows students to apply their marketing knowledge in a variety of challenging functional and industry settings.

  • Interactive team-based teaching challenges students to develop and defend their viewpoints in different settings.

  • International faculty and students ensure a global perspective both inside and outside the classroom.

  • Students graduate with managerial competencies in leadership and communication that allow them to function in increasingly complex organisations.

  • Masters thesis provides an opportunity for students to do in-depth research in a marketing area of their choice.

You would like to study Marketing in Europe ?

Guergana Guintcheva
EDHEC's Master in Marketing offers students a unique learning opportunity to meet and work with international faculty and students. Its modular approach provides an intensive introduction to marketing theory and concepts which students then apply to different management and industry settings such as luxury brand management, services and e-commerce.

The rich cultural mix of EDHEC's Master in Marketing is a strength that allows students to benefit from a global perspective both in course material and in class discussions.
 Participants have regular opportunities to exchange thoughts and  ideas with students of diverse nationalities through the numerous group assignments and learning teams.

Pr. Guergana Guintcheva, PhD
Programme Director

Professor Guintcheva holds PhD degree in Marketing from the University of Montpellier. In 2002 she joined EDHEC Business School as a professor in the Marketing and Sales Department. She is member of InteraCT, marketing research centre. She does basic and applied research in marketing and consumer behaviour. Her Ph.D. thesis deals with the reorganization of the shopping area into universes, as introduced by Carrefour. Current projects address ambivalent consumption, purchasing power, and emotions.

Master Programme Design

EtudiantsCourses are delivered by an international team of academic experts and experienced practitioners and the programme is designed to provide all students with the skills and knowledge necessary to practice marketing in a global marketplace. The curriculum is designed along three dimensions: Theory, Application and Competencies and course modules are linked to these three teaching objectives.

Students learn marketing theory through courses on marketing management and marketing planning and are then expected to apply this knowledge both in different functional areas

(such as advertising management and market research) and in different industry sectors (such as Services Marketing and Luxury Brands management).

Throughout the programme, students participate in workshops aimed at developing the marketing competencies necessary to work in increasingly volatile and competitive marketplaces. Workshops are offered in cross cultural management; business research and consulting; leadership and managerial communications.

Written by
Date of update January 13, 2010

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