EDHEC's Master in Marketing offers students a unique learning opportunity to meet and work with international faculty and students. Its modular approach provides an intensive introduction to marketing theory and concepts which students then apply to different management and industry settings such as luxury brand management, services and e-commerce.

Pr. Guergana Guintcheva, PhD
Programme Director

Professor Guintcheva holds PhD degree in Marketing from the University of Montpellier. In 2002 she joined EDHEC Business School as a professor in the Marketing and Sales Department. She is member of InteraCT, marketing research centre. She does basic and applied research in marketing and consumer behaviour. Her Ph.D. thesis deals with the reorganization of the shopping area into universes, as introduced by Carrefour. Current projects address ambivalent consumption, purchasing power, and emotions.

Courses are delivered by an international team of academic experts and experienced practitioners and the programme is designed to provide all students with the skills and knowledge necessary to practice marketing in a global marketplace. The curriculum is designed along three dimensions: Theory, Application and Competencies and course modules are linked to these three teaching objectives.

Students learn marketing theory through courses on marketing management and marketing planning and  are then expected to apply this knowledge both in different functional areas (such as advertising management and market research) and in different industry sectors (such as Services Marketing and Luxury Brands management). 

Throughout the programme, students participate in workshops aimed at developing the marketing competencies necessary to work in increasingly volatile and competitive marketplaces. Workshops are offered in cross cultural management; business research and consulting; leadership and managerial communications.

Advanced Marketing Techniques
Customer Relationship Management, Supply Chain Management, E-Commerce.

Professional Orientation
Product Manager, Marketing Manager, Research Specialist, Point of Sale Manager, Sales Manager, Buyer, Data-Base Management, Supply Chain Manager.

Market Analysis
Luxury Products, Services.

Find out more about the MSc in Marketing curriculum here.